Mapping the Donor Journey: Building a Strategic Framework at Texas A&M Foundation
Texas A&M Foundation
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Thinking about marketing, clarity, and building things that work.
Every Receipt Is a Stewardship Moment: Rebuilding Donation Processing at Texas A&M Foundation
Texas A&M Foundation spent $3,600 a year on a vendor for donation receipts that looked generic and required constant coordination. I built an event-driven system that processes 10,000 receipts annually at $400 a year.
From 50 Reports to 4,000: Automating Donor Stewardship at Texas A&M Foundation
Texas A&M Foundation could only produce 50 donor endowment reports a year. They needed to reach 4,000+ households. I built a system in one month with zero budget that replaced a $60,000 vendor and delivered 80-100x capacity.
From Word of Mouth to $250K: Building a Digital Presence for a Master Craftsman
A master kitchen and bath craftsman had zero digital presence and relied entirely on word of mouth. In nine months, a focused Strategy, Experience, Systems approach generated $250,000+ in attributed revenue.
From Cell Phones to CRM: Building a Marketing Engine for a Crane Certification Company
A crane certification company tracked leads in salespeople
75 Years of Excellence, 8 Seconds to Load: Rebuilding A.H. Beck
A.H. Beck Foundation had 75 years of expertise and 140+ completed projects. Their website took 8-10 seconds to load. In three months, I rebuilt it from the ground up. Lighthouse performance went from roughly 40 to 99.
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